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PRESS RELEASE BY THE FILMAKADMIE BADEN-WUERTTEMBERG

Ludwigsburg, 17 March  2016

13th Porsche International Student Advertising Film Award hosted in London:

Seeking young, creative, international...


The Filmakademie Baden-Wuerttemberg and Porsche AG are, once again, looking for creative young filmmakers. Now, for the thirteenth time, it’s “curtains up!” for the up-and-coming international advertising filmmakers. This year, however, the event will not take place at the Filmakademie Baden- Wuerttemberg in Ludwigsburg, but in London, the capital of advertising film. The International Student Advertising Film Award is hosted for the first time in cooperation with the British National Film and Television  School (NFTS). The NFTS, which is located in Beaconsfield just outside London, is known as the United Kingdom’s most prestigious film school and it is one of the most highly respected film institutions worldwide.

International advertising film talents from film schools and young professionals with less than three years of working experience still have until 18 July 2016 to submit their films in one of two categories.

The “Automobile Category” is open to submissions of classical car adverts (TV, cinema and internet) up to 90 seconds in length and other automobile formats (campaigns, branded entertainment, mobile productions and trailers) up to a length of three minutes. There are no limits on how creative you can be in terms of the  concept, execution or the automobile brand selected.

In the “Classical Category/Other Formats”, submissions are accepted of classical advertising films not linked to cars up to a maximum of 90 seconds in length, as well as all other advertising formats, including campaigns, branded entertainment, mobile productions and trailers up to three minutes in length.

This year, three prizes will be awarded in both the “Automobile Category” and in the “Classical Category/Other Formats”. In reference to the iconic Porsche 911 sports car, the first prize in each category comes with a financial award of €3,911, the second prize with €2,911, and the third prize with
€1,911.

Furthermore, all winning films will appear on the website and the DVD of the renowned advertising magazine shots – a unique chance for young talents to showcase themselves on the competitive advertising film market.

A jury of prominent representatives from the   international advertising film industry will assess all the submissions in detail and draw up a shortlist of the ten best films. The ten shortlisted filmmakers will be invited to the award ceremony in London.

As in Ludwigsburg in previous years, a very diverse audience is expected at the award ceremony of the 13th Porsche International Student Advertising Film Award in the Picturehouse Central in London, with representatives of the international advertising and film industries. The venue is located in Piccadilly Circus, just a stone’s throw away from the fashionable Soho district and in close proximity to London’s advertising film industry. This will give young advertising filmmakers the opportunity to establish vital contacts with leading figures in the advertising sector.

In future, the award ceremony will alternate annually between Ludwigsburg and London. As a non- profit event, neither the organisers nor the sponsors of the Porsche International Student Advertising Film Award gain any financial or commercial benefit. The aim is to foster young talents so that they can independently take the step towards successful, professional filmmaking. With NFTS on board as a new partner, the Filmakademie Baden-Wuerttemberg and Porsche AG hope to attract more international submissions and expand the international reputation of this attractive advertising film award for young talent.

Nik Powell, Director of the National Film and Television School London (NFTS):
“The NFTS is delighted to host the Porsche International Student Advertising Film Award 2016 in London. As the only international youth development prize in advertising, the event offers young advertising film talents a prestigious platform upon which to present their work to the industry and to establish contacts within that industry. I’m looking forward very much to this close collaboration between the NFTS, the Filmakademie Baden- Wuerttemberg and Porsche AG. Two great film schools working together with a high-calibre car manufacturer. We hope that holding the award ceremony in London in 2016 will prove to be an impulse for further growth in this special cooperation.”

Since it was first held in 2004, the Filmakademie has hosted the Porsche International Student Advertising Film Award (in short: PORSCHE AWARD). Porsche AG, after which the award was named, has been the main sponsor from the beginning and the company presents the winners with financial prizes and a trophy designed exclusively for the Porsche Award.

You can find more information at:  www.ad-award.net

PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD 2016

Deadline for submissions
18 July 2016

Award ceremony
17 November 2016, 6.30pm
Followed by the after-show party until around 11.30pm

Organiser
Filmakademie Baden-Wuerttemberg

Cooperation partner/Joint organiser:
National Film and Television School (NFTS)

Venue
Picturehouse Central (Piccadilly Circus) near Soho

Project Lead

Olivia Marten: ad-award@filmakademie.de

Project Collaboration
Hemant Sharda: HSharda@nfts.co.uk
Gillian Woods:  GWoods(at)nfts.co.uk

Press and PR/Germany
Fenja Schnizer and Andreas Friedrich presse@filmakademie.de

Press and PR/England
tbc

Maximum film lengths
Up to 90 seconds (Classical Category/Other Formats and Automobile Category). Up to 3 minutes (Other Formats and Automobile Category)

Language
Original language with English subtitles

Prize money “Classical Category/Other Formats”
1st: €3,911, 2nd: €2,911, 3rd: €1,911

Prize money “Automobile Category”
1st: €3,911, 2nd: €2,911, 3rd: €1,911

Main sponsor
Dr. Ing. h.c. F. Porsche AG, Stuttgart

Other partners
shots, international advertising film publication(DVD and magazine),London tbc