After working for Springer & Jacoby and KNSK, Britta Poetzsch helped to establish McCann-Erickson-Communication House, one of Germany’s first fully integrated agencies. She has held creative responsibility for the global Lufthansa budget and worked for Coca-Cola and all InBev brands. After working as Chief Creative Officer of McCann-Erickson Germany she was the Creative Managing Director of Serviceplan Sales in Munich for clients such as Kentucky Fried Chicken, ADAC and many more. Most recently she worked as Global Creative Director at Ogilvy in Düsseldorf. Since February 2017 she has been Chief Creative Officer Campaign at Track in Hamburg for clients such as Lindt, WWF and Comdirect. Britta has received numerous awards for her work, e.g. she was a juror in Cannes, president of the film jury of the ADC of Europe and board member of the Art Director Club Germany for 9 years. She contributed a weekly communication column in the Handelsblatt for two years and she recently started writing a column on welt.de. For the last 8 years she has been presenting the award show and the Night of Honour of the German Art Director Club.