Jo Marie Farwick has been hip-hopping around the communication sector since 2003. You can put her in the box of the creative skyrocket scientist. For ad people it is very important to win a large number of creative awards, and that is exactly what she has done over the last few years. Starting with prizes such as ADC Germany/Europe/New York, LIAA, red dot & Cannes Lions (a few Gold, some Silver, and numerous Bronze in Print, Film and Copy), she went on to win more digital awards such as the NY Festival Interactive, Clio Interactive and Titanium Integrated in Cannes. This all came about because she developed from a more classical creative to a hybrid creative thinking holistically when it comes to brands. She invented the job title Hybrid Creative Director, which is now adopted by many others in the business.

In September 2015 Jo Marie founded Überground, a holistic idea collective with a totally new approach to working on eyelevel with clients on prestigious projects. Überground debuted the well-known international campaign for famous fitness brand Freeletics, for which it won its first awards. For Christmas 2016 the team rocked the market with the 1000degree #SANTACLARA Christmas Campaign for Europe’s biggest discounter Lidl. It replaced Santa Claus, entered all the main European charts, and was named the best and most-shared XMAS Viral 2016. 

On 23 February Jo Marie’s company Überground was honoured with the Dare Greatly Award from Cadillac Europe and the title Rookie Agency of the Year 2016. 

She is a member of the German Art Director’s Club and was a teacher at Miami Ad School for 5 years. She is now a trusted “Kapitän” and is responsible for the curriculum at Texterschmiede, the most awarded German copywriting school.