Olivia Atkins is the News Reporter at shots, a publication that covers creativity in global advertising. Since joining the company just over a year ago, she has written predominantly online – writing news pieces and conducting interviews with some of the great brains of Adland. But she also occasionally writes for the magazine and, most recently, was lucky enough to go on a work trip to document the Scandi creative culture. She’s always on the lookout for the next new idea and is also keen to feature young talent. Prior to this role, she worked in various sectors – including travel, national and financial news – none of which felt quite right, but she finally feels at home working in the creative industry.