Rogier van der Ploeg is a comedy director based in New York City and Amsterdam. His spots have won Clios, Gold Lions, and the Grand Prix at Cannes for the famous Rolo commercial. You know, the one with the elephant. He co-founded Czar in 1990, a European commercial production company based in Holland, Belgium, France and Germany, and a former winner of the Cannes Palme d’Or. He’s directed Super Bowl spots for Budweiser and Nabisco, as well as commercials for mega-brands like Coca-Cola, Kraft, Miller Lite, Chevy, Chrysler, Sprint and Pepsi. Rogier holds casting in the highest regard and is known for drawing hilarious performances out of celebrities, kids and animals alike. With over 600 films, shot in 15 countries to date, he is a veteran filmmaker, but is also the type of guy who loves shooting spots with a digital Bolex and a one man crew.