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Press & Photos


Ludwigsburg, 19 April 2017

The starting shot for the Porsche Award 2017: The competition is open for submissions

The time has come again: Porsche AG and the Filmakademie Baden-Wuerttemberg are looking for creative young advertising filmmakers with enthusiasm and potential. International advertising film talents from film schools or young professionals with less than three years of work experience have until 17 July 2017 to submit their films for the PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD – or PORSCHE AWARD in short. Because often, the final element needed to make the step from being a “talent” to a successful professional filmmaker is the appropriate platform upon which to present one’s work.

After the excellent partnership enjoyed over the last two years with the UK’s National Film and Television School (NFTS), the film school based in Beaconsfield near London will once again be involved as co-hosts. With the 2016 award ceremony taking place in London, this year the ceremony returns to the Filmakademie in Ludwigsburg. We look forward to welcoming a diverse audience with representatives from the international advertising and film industries to Ludwigsburg on 21 November 2017.

Submissions are invited in two categories:

The “Classical Category/Other Formats” is for classical advertising films not related to cars up to a maximum length of 90 seconds, as well as all other advertising formats including campaigns, branded entertainment, mobile productions and trailers.

The “Mobility Category” has been expanded and developed in view of the transformation in the car industry. In addition to traditional car advertisements, all films relating to modern and connected mobility of the future are now accepted. For example, this could include spots for e-bikes, electric mopeds, car sharing and car2go, quick-charge station infrastructure or mobility apps. Climate change, technical progress, the booming populations of our cities and associated future innovations in the mobility market should trigger a reflection in the “Mobility Category” on personal lifestyles, transport and the possibilities of mobility.

In both categories, traditional advertising films of up to a maximum length of 90 seconds are accepted, or other advertising formats – for example campaigns, branded entertainment, mobile productions or trailers – with a maximum length of two minutes (in the “Mobility Category”) or three minutes (in the “Classical Category”).

Once again this year three prizes will be awarded in both the “Mobility Category” and in the “Classical Category/Other Formats”. In celebration of the iconic Porsche 911 sports car, the 1st prize comes with a financial award of €3,911, the 2nd prize with €2,911, and the 3rd prize with €1,911. Furthermore, all the winning films will appear on the website or DVD of the renowned advertising magazine shots – another valuable opportunity for young talents to present their work in the competitive advertising film market.

The young filmmakers will have only a few short minutes to impress the independent jury, which is made up of distinguished representatives from the international advertising film industry. Whether it’s a spot for cars, vegetables or washing powder – they key is to get to the heart of the matter quickly and concisely. It’s always interesting to see how different the approaches, the humour and the narrative styles of the spots can be, depending on the country they come from. Since the PORSCHE AWARD was first held in 2004, film submissions have been received not only from students across Europe, but also from the USA, India, Nigeria, China, Russia and several other countries.

After the submission deadline has passed, the jury will draw up a shortlist of the ten best films, whose creators will then be invited to attend the award ceremony at the Filmakademie Baden-Wuerttemberg in Ludwigsburg.

As a non-profit event, neither the organiser nor the sponsors of the Porsche International Student Advertising Film Award derive any financial or commercial benefits. The aim is to promote and support junior talents in a way that helps them to independently make the step towards becoming professional and successful filmmakers.

You can find more information on our Facebook page: www.facebook.com/pages/PORSCHE-AWARD/83798598706

You can watch all winning and shortlisted films 2016, along with a selection of other submissions, on Vimeo: vimeo.com/porscheaward


Award ceremony
21 November 2017   

Filmakademie Baden-Wuerttemberg  

Cooperation partner/Joint organiser
National Film and Television School (NFTS)  

Filmakademie Baden-Württemberg, Ludwigsburg  

Project lead
Olivia Marten: ad-award@filmakademie.de  

Press and PR (Germany)
Fenja Schnizer and Andreas Friedrich

Press and PR (England)
Vicky Hewlett

Prize money Automobile Category
1st: €3,911 (approx. £3,550), 2nd: €2,911 (approx. £2,650), 3rd: €1,911 (approx. £1,750)

Prize money Classical Category/Other Formats
1st: €3,911 (approx. £3,550), 2nd: €2,911 (approx. £2,650), 3rd: €1,911 (approx. £1,750)

Main sponsor
Dr. Ing. h.c. F. Porsche AG
Press and PR: Lukas Kunze

Other partners
City of Ludwigsburg
Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG 
shots, international advertising film publication (DVD and magazine), London 




Press Works & Public Relations

Fenja Schnizer
Press Officer
Tel:+49 7141 969 82187

Fenja Schnizer
Fenja Schnizer

Public Relations

Andreas Friedrich
Press Officer & Head of Alumni Relations
Tel:+49 7141 969 82188

Andreas Friedrich
Andreas Friedrich
Fenja Schnizer
Fenja Schnizer
Press Officer
Andreas Friedrich
Andreas Friedrich
Press Officer & Head of Alumni Relations