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Press & Photos


Ludwigsburg, 25th of September 2017



81 films by young talents from nine countries were submitted for the PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD. From these, the ten best have now made it onto the shortlist. The selection of the independent jury of experts proves the high standard of training provided at German film schools such as those in Munich and Ludwigsburg. However, spots by film talents from the USA, the UK and the Netherlands have also been nominated. The stories told are broad-ranging and diverse: an urgent warning about global warming; the story of a hangover that sets off a chain reaction of epic proportions; the humorous narrative of an Englishman who finally overcomes an aversion to Germans that has been handed down from generation to generation.  

Almost all the nominated contributions are so-called spec spots – i.e. exercise films – rather than commissioned productions. As a result the PORSCHE AWARD has a special and unique profile as an international advertising film award that is dedicated to supporting junior filmmakers and that pursues no commercial interests.  

A five-strong jury made up of prominent representatives from the advertising and entertainment industry has assessed all the submissions closely and agreed on the ten nominations. This year the jury is chaired once again by Michael M. Maschke, Head of Creative Services at Publicis Communications. The other jury members are Olivia Atkins, journalist at the British advertising magazine shots, Rogier van der Ploeg, founder of the film production company Czar in Amsterdam, Daniel Bergmann, founder and president of the film production company stink in London, and Jo Marie Farwick, founder of the creative agency Überground.  

A total of six financial prizes in two categories will be awarded. The first is the “Classical Category/Other Formats”, in which classical advertising films up to a maximum length of 90 seconds and all other advertising formats including campaigns, branded entertainment, mobile productions and trailers up to a maximum length of 3 minutes are accepted. Seven films have made it onto the shortlist in this category.  

The jury has nominated three spots in the “Mobility Category”. Each of those three filmmakers can therefore already look forward to receiving one of the prizes. The Mobility Category has been expanded and developed this year in view of the transformation in the automotive industry. In addition to traditional car advertisements, all films relating to modern and connected mobility of the future up to a maximum length of 2 minutes are now accepted. For example, this could include spots for e-bikes, electric mopeds, car sharing and car2go, quick-charge station infrastructure or mobility apps.  

All prizes are conferred by Dr. Ing. h.c. F. Porsche AG. The car company, after which the award was named, has been the main sponsor of the event since it was first held in 2004 and it presents the winners with financial prizes and a trophy designed exclusively for the Porsche Award. Due to the cooperation with the National Film and Television School (NFTS) in the UK, the award ceremony has alternated annually since 2016 between London and Ludwigsburg. The NFTS will again be involved as co-host this year.  

In addition to the chance of winning one of the awards, the shortlisted talents are given the opportunity to present their work to seasoned industry experts. The winning advertising films will also be published on the website and/or DVD of the renowned advertising magazine shots.  

You can find more information at: www.ad-award.net


Classical Category  

Zara Dwinger, THE MOST POWERFUL WEAPON, 49", The Netherlands Film Academy, The Netherlands  

Ben Miethke, ROLL THE OLD CHARIOT, 1'30", Filmakademie Baden-Wuerttemberg, Germany  

Benjamin Pfohl, ETERNAL SUMMER, 1'28", University of Television and Film Munich, Germany  

Bernd Faass, BETTER SAFE THAN WORRY, 1'26", Germany  

Ian Robertson, CUPID, 30", National Film and Television School, England  

Marco Prestini, STAR* BACK HOME, 1'36", Art Center College of Design, Los Angeles, USA  

Gabriel Borgetto, HANS IN LUCK, 2'25", Filmakademie Baden-Wuerttemberg, Germany    

Mobility Category  

Dorian & Daniel, ABC OF DEATH, 44", Filmakademie Baden-Wuerttemberg, Germany  

Moritz Rautenberg & Christian Ricken, EARL HERNEST IV, 1'07", University of Television and Film Munich, Germany  

Nico Kreis, TAKE NO SIDES, 1', Germany


Award ceremony
21 November 2017   

Filmakademie Baden-Wuerttemberg  

Cooperation partner/Joint organiser
National Film and Television School (NFTS)  

Filmakademie Baden-Württemberg, Ludwigsburg  

Project lead
Olivia Marten: ad-award@filmakademie.de  

Press and PR (Germany)
Fenja Schnizer and Andreas Friedrich

Press and PR (England)
Vicky Hewlett

Prize money Automobile Category
1st: €3,911 (approx. £3,550), 2nd: €2,911 (approx. £2,650), 3rd: €1,911 (approx. £1,750)

Prize money Classical Category/Other Formats
1st: €3,911 (approx. £3,550), 2nd: €2,911 (approx. £2,650), 3rd: €1,911 (approx. £1,750)

Main sponsor
Dr. Ing. h.c. F. Porsche AG
Press and PR: Lukas Kunze

Other partners
City of Ludwigsburg
Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG 
shots, international advertising film publication (DVD and magazine), London 




Press Works & Public Relations

Fenja Schnizer
Press Officer
Tel:+49 7141 969 82187

Fenja Schnizer
Fenja Schnizer

Public Relations

Andreas Friedrich
Press Officer & Head of Alumni Relations
Tel:+49 7141 969 82188

Andreas Friedrich
Andreas Friedrich
Fenja Schnizer
Fenja Schnizer
Press Officer
Andreas Friedrich
Andreas Friedrich
Press Officer & Head of Alumni Relations