Lorenzo Cefis is one of the leading Italian executive producers. He studied at Bocconi University, graduating with a degree in Business Administration. In 1988 he joined Young & Rubicam, one of Italy’s most famous international advertising agencies, where he had the opportunity to get in touch with an international creative reality. Over those 5 years he worked for famous brands such as Johnson & Johnson, Sangemini, Colgate Palmolive and Danone. In the early 1990s Lorenzo Cefis began his career as an executive producer working for leading Italian production companies. In 2010 Cefis decided to take on a new professional challenge and accepted the role of CEO at Filmmaster Productions. He quickly acquired new clients and produced key communication campaigns for brands such as Vodafone, Enel, FCA Group, Nespresso and Ferrero. Since 2016 he has been Chairman of Userfarm, a video crowd-sourcing platform which has been owned by Filmmaster Productions since 2015.