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Here you can find the Award Categories for the Porsche Awards 2021.

If you want a summary you can download the "rules of entry" pdf here.

For more information click on the categories below.

Alternative advertising (film) formats and classic advertising spots up to a length of 60 seconds.

Above all, this is for the new creative formats for social media and the like (see below), as well as classic TV and cinema spots.

Format options:

TV/cinema and online spots, viral spots, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, documentary advertising film spots, mockumentaries, branded events, showcases, games, etc. The submitted film/format/project must feature a communication/message relating to a product, brand, consignor, institution and the like.

 

Advertising (film) formats up to a length of 10 minutes.

This is the category for branded short films and short films with a promotional background.

Format options:

Short films with an advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary advertising film formats, mockumentaries. Campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps. Trailers, virtual reality projects, augmented reality projects, experimental projects, showcases, games, etc.

The submitted film/format/project must feature a communication/message relating to a product, brand, consignor, institution or the like.

 

Inspiring Films/projects of up to 10 minutes and other (online) formats are eligible in this category.

The “Driven by Dreams” category is for films and formats that get us dreaming of a better world. Films and formats for progress, for environmental awareness and for sustainability, social spots or projects with the nature of an appeal. Projects that inspire us to see the world differently, to think in more progressive ways, or to work for a social cause.

Format options:

TV/cinema and online spots, viral spots, social spots/films, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, showcases, games, etc., short film with an advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary formats, mockumentaries.

The focus in this category is on a strong statement, a persuasive stance/worldview or an appeal. The submitted project must feature a communication/message, ideally relating to a product, brand, consignor, institution or the like. However, a message can also be the (communication) statement in this category.