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Press release by Filmakademie Baden-Wuerttemberg
Ludwigsburg, 13 July 2021

The 17th PORSCHE AWARDS presented in Ludwigsburg

Three winners from three countries

The final decision is in: on Tuesday evening (13 July 2021), the jury announced the winning films in the three prize categories of the PORSCHE AWARDS 2021 – FOR YOUNG TALENTS IN ADVERTISING. As a result of the coronavirus pandemic, the award ceremony of the international advertising film prize took place in compliance with the applicable hygiene and distancing regulations. The venue capacity was reduced, and audience members had to meet one of three criteria: vaccinated, tested or recovered. The nominated filmmakers attended the event in Filmakademie Baden-Wuerttemberg’s Albrecht Ade Studio in person. The event was also broadcast online as a live stream.

The winner in the Short Advertising Content category was the Polish entry TIGHT FRAME (directed by Katarzyna Jarecka and Jakub Skitek). The humorous and poignant spot for the Durex condom brand really impressed the jury, playing with the limits of the smartphone’s vertical video format: “A simple idea beautifully executed. Thanks to its fresh, clever and unexpected approach, this is a film we won’t forget in a hurry.”

The creative team behind GET MARRIED AGAIN (directed by Eugen Merher) did not have to travel far to collect the coveted winner’s trophy in the Long Advertising Content category. The dramatic short film for the Swarovski brand was produced at FABW. “This thrilling, action-packed road movie manages to captivate the viewer’s attention from start to finish,” said the jury. “The acting, cinematography, directing and location in this modern version of Bonnie and Clyde are all of exceptional quality.”

Driven by Dreams, the name of the third category, is borrowed from Porsche’s brand purpose and a quote by the company founder Ferry Porsche, who couldn’t find his dream car so decided to build it himself. This category is for films that encourage us to believe in our dreams and to work for a positive future.

The winning film in this category was ABSENT from England (directed by Libby Burke Wilde). It advocates state support for teenage girls from low-income households so that they can get hold of period products. The jury’s verdict: “This highly emotional film imparts a clear message on a rarely discussed topic. Its execution and the performance by the leading actress are both equally impressive.”

Of the 178 submissions from 18 countries, the jury initially shortlisted twelve films. The jury members were:

-    Stuart Harris, Head of the Directing Commercials Course and Co-Head of the Cinematography MA Course at the National Film and Television School, Beaconsfield
-    Oliver Hoffmann, Director Marketing Communications, Porsche AG, Stuttgart
-    Daniel Huntley, News Editor shots, London
-    Katja Oortman, Director, Berlin
-    Ute Ressler, Executive Producer NOKTO Film GmbH, Berlin
-    Lyndy Stout, Editor 1.4, London

The PORSCHE AWARDS were hosted by Filmakademie Baden-Wuerttemberg for the 17th time. Porsche AG has been the main sponsor since the very beginning. This year the award ceremony was part of celebrations marking the Filmakademie’s 30th anniversary.

A number of changes were made for this edition of the advertising film award for young talents. These included a new logo, a new web presence and the new name PORSCHE AWARDS – FOR YOUNG TALENTS IN ADVERTISING, putting even greater emphasis on the international focus. The revamped identity also features new music for the award ceremony, which was provided by jury member Shai Caleb Hirschson, Creative Managing Director at Ginger x MassiveMusic Berlin.

The prize categories were also reconfigured and adapted to reflect the latest developments in the advertising industry.

Alongside the main sponsor Porsche, three co-sponsors also support the advertising film award for young talents: the City of Ludwigsburg, Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG and SÜDKOLA Limonadenwerk Kahle, Wagner, Welz GbR.

Media partnerships exist between the PORSCHE AWARDS and the international advertising film publication shots, the online platform for international short-film talents 1.4 – both based in London – and the Young Director Award in Cannes. Shots and 1.4 will publish all the nominated and winning films, along with interviews with the filmmakers.

A photo with all the winners is available under the following link:
https://www.skyfish.com/sh/fd891fd87d92488bca36c9021e3172bbc2572085/1ac80393/1716358
Copyright: Filmakademie Baden-Württemberg GmbH;
from left: Jakub Skitek and Katarzyna Jarecka (directors TIGHT FRAME); Eugen Merher (director GET MARRIED AGAIN); Oliver Hoffmann (Director Marketing Communications, Porsche) with a photo of Libby Burke Wilde and Harvey Ascott (director and producer ABSENT), who were not able to attend the award show due to the Covid-19 pandemic.

All the nominated films with credits are available on FABW’s Vimeo channel:
https://vimeo.com/porscheawards

You can find further information at:
Facebook: https://www.facebook.com/porscheawards/

 

Press release by the Filmakademie Baden-Wuerttemberg

Ludwigsburg, 10 May 2021

Jury announces the shortlist for the international advertising film award:

Twelve films in the running for the 17th PORSCHE AWARDS

The international advertising film award for film school students and young talents from the industry received a total of 178 submissions from 18 countries this year. That was almost twice as many as for the last edition of the competition in 2019. Using an online voting system, the jury has now agreed on twelve nominations in three categories for the Porsche Awards. Filmakademie Baden-Wuerttemberg (FABW) will be organising the awards for the seventeenth time, and the main sponsor is Porsche AG.

The three award categories were revised and renamed for the new competition. In the Short Advertising Content category, the three films that impressed the jury most were “Factory of Dreams” and “Tight Frame” from Poland, and the Filmakademie entry “Great Ideas” from Germany.

In the Long Advertising Content category, only the film “Still Got It” from the Academy of Media Arts in Cologne prevented a FABW clean sweep. The other four nominated films “Josh & Jacob”, “Get Married Again”, “Revived” and “Made for Hoomans” were all produced in Ludwigsburg.

In the third category Driven by Dreams, a film from New Zealand made it to the shortlist for the first time with the government campaign “Keep it Real Online – Pornography”. That film is joined by “Absent” from England, “Don’t Worry” from the University of Television and Film in Munich and “Weird Search Requests” from FABW.

As always, the eight-strong jury is made up of experts from the international advertising film industry. The jury members were impressed by the high artistic and technical quality of the submitted films, as well as the breadth of content covered by the submissions, ranging from traditional advertising films to Instagram campaigns and social spots. This year’s jury members are:

  • Karina Taira, Director, Paris and Milan
  • Daniel Huntley, News Editor shots, London
  • Shai Caleb Hirschson, Creative Managing Director of MassiveMusic Germany, Berlin
  • Lyndy Stout, Editor 1.4, London
  • Oliver Hoffmann, Director Marketing Communications, Porsche AG, Stuttgart
  • Judy Hill, Executive Producer Nexus Studios, London, L.A., Sydney
  • Stuart Harris, Head of the Directing Commercials Course and Co-Head of the Cinematography MA Course at the National Film and Television School, Beaconsfield
  • Noé Baruchel Dominati, Executive Producer Phantasm, Paris

The jurors will also decide who walks away the winners at the award ceremony on 13 July 2021. The winner in each category will receive a trophy and prize money of €4,911. Whether the ceremony takes place in Ludwigsburg with an audience, as a hybrid event, or as a purely online event will depend on how the COVID-19 situation develops.

Overview of the nominated films:

Short Advertising Content

“PZU Insurance: Factory of Dreams”, Poland, Director: Michal Korzewski

“Durex: Tight Frame”, Poland, Directors: Katarzyna Jarecka and Jakub Skitek

“Post It: Great Ideas”, Germany, FABW, Director: Lea Thurner

Long Advertising Content

“Telegram: Josh & Jacob”, Germany, FABW, Director: Alexander Kühn

“Swarovski: Get Married Again”, Germany, FABW, Director: Eugen Merher

“Doppelherz: Still Got It”, Germany, KHM, Directors: Michael Schaff and Fabian Bohn

“Duracell: Revived”, Germany, FABW, Director: Christian Schilling

“Oatly: Made for Hoomans”, Germany, FABW, Director: Marleen Valien

Driven by Dreams

New Zealand Government/Department of Internal Affairs: “Keep It Real Online – Pornography”, New Zealand, Director: Sam Stuchbury

“Freedom4girls: Absent”, England, Director: Libby Burke Wilde

“Sea Shepherd: Don’t Worry”, Germany, University of Television and Film Munich, Director: Jakob Grahl

“Ecosia: Weird Search Requests”, Germany, FABW, Director: Sandro Rados

Alongside the main sponsor Porsche, three co-sponsors also support the advertising film award for young talents: the City of Ludwigsburg, Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG and SÜDKOLA Limonadenwerk Kahle, Wagner, Welz GbR.

Media partnerships exist between the PORSCHE AWARDS and the international advertising film publication shots, the online platform for international short-film talents 1.4 – both based in London – and the Young Director Award in Cannes.

You can find further information at:

Facebook: https://www.facebook.com/porscheawards/

 

Ludwigsburg, 16. February 2021

PORSCHE AWARDS GEARING UP FOR THE NEXT ROUND ON 13 JULY 2021

ADVERTISING FILM PRIZE TO BE AWARDED AT FABW

The redesigned PORSCHE AWARDS – FOR YOUNG TALENTS IN ADVERTISING will be presented slightly later than planned this year. In response to the coronavirus pandemic, the Filmakademie Baden-Wuerttemberg as the organiser and Porsche AG as the main sponsor have set a new date: Tuesday, 13 July 2021. It is hoped that this change of date will improve the likelihood of being able to present the advertising film prize for young talents in an in-person event with audience in Ludwigsburg as usual. The award ceremony was originally scheduled for 22 April 2021. The new date is also the kick-off to a series of events in this week (13-16 July) celebrating the Filmakademie´s 30th anniversary.

As a result of the postponement, the submission deadline had also been extended. Within the new deadline for film submissions on 8 February 2021, 178 film talents from 18 countries (Angola, Austria, Belgium, Brazil, Canada, Czechia, Germany, India, the Netherlands, New Zealand, Poland, Singapore, Slovenia, South Korea, Spain, Switzerland, the UK, and the USA) submitted their work in three new categories. The categories are: Short Advertising Content, Long Advertising Content and Driven by Dreams. Themes include classic short advertising spots, mobility, fashion, sport, campaigns and branded advertising. “Social spots” also make an appearance among the submissions, exploring topics such as sustainability, the environment, health, child protection, anti-racism, female empowerment, diversity and inclusion. Some films deal with the coronavirus pandemic and its side effects.

The jury can look forward to a difficult task when it comes to selecting the nominated films and winners. As always, the jury is made up of experts from the international advertising film industry. The members this year are:

 

  • Karina Taira, Director, Paris & Milan
  • Daniel Huntley, News Editor shots, London
  • Shai Caleb Hirschson, Creative Managing Director of MassiveMusic Germany, Berlin
  • Lyndy Stout, Editor 1.4, London
  • Oliver Hoffmann, Director Marketing Communications, Porsche AG, Stuttgart
  • Judy Hill, Executive Producer Nexus Studios, London, L.A., Sydney
  • Stuart Harris, Head of the Directing Commercials Course and Co-Head of the Cinematography MA Course at the National Film and Television School, Beaconsfield
  • Noé Baruchel Dominati, Executive Producer Phantasm, Paris

 

This year the award ceremony will be hosted byBritta Poetzsch, Chief Creative Officer Campaign with the marketing agency Track GmbH, Hamburg. In 2018 she was already part of the Jury.

The restructuring of the PORSCHE AWARDS prize categories reflects the continuous growth in the spectrum of the advertising film as a genre, which now includes branded entertainment, VR and augmented-reality formats, apps and campaigns for smartphones and social networks. The topics of sustainability and environmental protection are also coming into sharper focus. To accompany these changes, the PORSCHE AWARDS has a redesigned website and a new logo this year in order to visually capture the dynamism of the advertising world.

Alongside the main sponsor Porsche, three co-sponsors also support the advertising film award for young talents: the City of Ludwigsburg, Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG and SÜDKOLA Limonadenwerk Kahle, Wagner, Welz GbR.

Media partnerships exist between the PORSCHE AWARDS and the international advertising film publication shots, the online platform for international short-film talents 1.4 – both based in London – and the Young Director Award in Cannes.

 


 

Ludwigsburg, 30. July 2020

ADVERTISING FILM PRIZE FOR YOUNG TALENTS OPENS UP TO NEW FORMATS AND COMMUNICATION SOLUTIONS

NEW DIRECTION FOR THE PORSCHE AWARDS

A number of film festivals and award ceremonies have been cancelled as a result of the coronavirus crisis. The “Porsche Award” is also taking a break this year – but not because of the virus. The Filmakademie Baden-Wuerttemberg as the organiser and Porsche AG as the main sponsor have used the time to develop the advertising film prize for young talents, optimising it and adapting it to current developments. The new title PORSCHE AWARDS – FOR YOUNG TALENTS IN ADVERTISING further highlights the global award’s more international focus – but that is not the only major innovation. Important changes have also been made to the content and structure of the competition. The short ad spot with a closing punchline, which dominated the industry for so long, is now only one of many formats. These innovative developments are reflected in the three new competition categories:

Category 1: Short Advertising Content

Alternative advertising (film) formats and classic advertising spots up to 60 seconds.

These alternative formats include viral spots, films and campaigns for social networks or for smartphones, interactive formats and apps. Trailers, virtual/augmented reality projects, experimental projects, documentary advertising film spots, mockumentaries, branded events, showcases, games, etc., can also be submitted in this category.

Category 2: Long Advertising Content

This is the category for branded shorts and short films with an advertising background that bring to life the brand essence, product statements or company philosophies – up to a length of 10 minutes.

Possible formats include: short films with advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary advertising film formats, mockumentaries, films and campaigns for social networks or for smartphones, interactive formats and apps. Trailers, virtual/augmented reality projects, experimental projects, showcases, games, etc., can also be submitted in this category.

Category 3: Driven by Dreams

The focus in this category is on a strong statement, a persuasive stance/worldview, or an appeal. The “Driven by Dreams” category is for films and formats that get us dreaming of a better world. Films and formats for progress, for environmental awareness and for sustainability, and social spots or projects with the nature of an appeal. Projects that inspire us to see the world differently, to think in slightly more progressive ways, or to work for a social cause.

Films/projects of up to 10 minutes and other (online) formats are eligible in this category. These include: TV, cinema and online spots, viral spots, social spots, films and campaigns for social networks or for smartphones, interactive formats and apps. Trailers, virtual/augmented reality projects, experimental projects, showcases, games, etc., can also be submitted in this category. As can short films with an advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary formats and mockumentaries.

One rule applies to all categories: every entry must communicate a message relating to a product, brand, consignor, institution or the like. In Category 3, however, the statement can also be a message/stance/worldview without reference to a product or similar.

Three or four entries will be nominated per category, and the filmmakers will be invited to the award ceremony at the Filmakademie in Ludwigsburg on Thursday, 22 April 2021. In future, only one trophy will be awarded per category, with the winner in each receiving an increased cash prize of 4,911 – a nod, as before, to the classic sports car, the Porsche 911.

Also new this year is a more high-profile website at: www.porsche-awards.com, which will go online in time for the competition launch at the end of July.

Time-proven elements of the competition will, of course, be retained. That includes the international jury, made up of prominent experts from the advertising film industry, who will assess all submissions and draw up a shortlist of nominated films. Entries for the PORSCHE AWARDS can be submitted from 30 July to 30 November 2020.

Other partners and sponsors include the City of Ludwigsburg and local brewery Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG.

As in previous years, the London-based internationalmedia partnersshots – international advertising film publication and 1.4 – online platform for international short film talents are also on board.
We also welcome a new partner this year, the Young Director Award (YDA), which is awarded annually at the Cannes Lions Festival.

 

PORSCHE AWARDS

Submission period
30 July–30 November 2020

Award ceremony
22 April 2021

Organiser
Filmakademie Baden-Wuerttemberg GmbH

Venue
Filmakademie Baden-Wuerttemberg, Ludwigsburg

Project lead
Olivia Marten: porsche-awards@filmakademie.de

Press and PR / Germany
Fenja Schnizer and Andreas Friedrich: presse@filmakademie.de

Maximum film/format lengths
Up to 60 seconds (Short Advertising Content)
Up to 10 minutes (Long Advertising Content)
Up to 10 minutes (Driven by Dreams)

Language
Original language, English subtitles

Prize money
4,911 € in each of the three categories

Main sponsor
Dr. Ing. h.c. F. Porsche AG, Stuttgart


Co-sponsors:


Distelhäuser Brewery Ernst Bauer GmbH & Co. KG, local brewery
City of Ludwigsburg

Press and PR:
Nadescha Vornehm: nadescha.vornehm@porsche.de

Media partners
shots, international advertising film publication, London
1.4, online platform for international short film talents, London
Young Director Award, Award Dedicated to Rising Young Directors

 

 

 

 

 

 


Press Works & Public Relations

Fenja Schnizer
Press Officer
Tel:+49 7141 969 82187
E-Mail

Fenja Schnizer
Fenja Schnizer

Public Relations

Andreas Friedrich
Press Officer & Head of Alumni Relations
Tel:+49 7141 969 82188
E-Mail

Andreas Friedrich
Andreas Friedrich
Fenja Schnizer
Fenja Schnizer
Press Officer
Andreas Friedrich
Andreas Friedrich
Press Officer & Head of Alumni Relations
Ministerium für Wissenschaft, Forschung und Kunst Baden-Württemberg
Staatsministerin für Kultur und Medien