Interactive Media students can choose one of three points of focus:

• Content conception (Transmedia/Games Director) 
• Audio-visual design (Transmedia/Games Artist) and 
• Production and publication (Transmedia/Games Producer)

Transmedia/Games Producers

are responsible for team building, financing, budgeting and planning, as well as the production management and publication of a project. They see themselves as creative producers. Therefore, their work begins in the design phase, in order to determine the necessary parameters for precise market placement.