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Press & Photos

PRESS RELEASE BY THE FILMAKADMIE BADEN-WUERTTEMBERG

Ludwigsburg, 9 August 2017

14th PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD

YOUNG INTERNATIONAL ADVERTISING FILM TALENTS FLOCK TO COMPETE IN LUDWIGSBURG


Last week the submission deadline passed for the PORSCHE AWARD 2017, which will be presented at a grand award ceremony at the Filmakademie Baden-Wuerttemberg in Ludwigsburg on 21 November 2017. One thing is already clear: The attraction of the prestigious advertising film prize is undiminished. A total of 81 films by junior filmmakers from nine countries have been submitted this year. Competing for the coveted trophies at the 14th PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD are talents from Serbia, Italy, South Africa, the United Kingdom, the USA, Argentina, the Netherlands, Singapore and Germany.

A total of six financial prizes are awarded in two categories. The first is the “Classical Category/Other Formats”, in which classical advertising films not related to cars up to a maximum length of 90 seconds as well as all other advertising formats including campaigns, branded entertainment, mobile productions and trailers up to 3 minutes are accepted. The “Mobility Category” has been expanded and developed in view of the transformation in the car industry. In addition to traditional car advertisements, all films relating to modern and connected mobility of the future up to a maximum length of 2 minutes are now accepted. For example, this could include spots for e-bikes, electric mopeds, car sharing and car2go, quick-charge station infrastructure or mobility apps. All prizes are conferred by Porsche AG and the value of the awards is a playful reference to the iconic Porsche 911 sports car. A five-strong jury of prominent representatives from the advertising film and entertainment industry will assess all the submissions by mid-September and draw up a shortlist of the ten best advertising films.

This year the jury is chaired by Michael M. Maschke, Head of Creative Services, Publicis Communications. He will have the benefit of expert support from Olivia Atkins, journalist at the British advertising magazine shots, Rogier van der Ploeg, founder of the film production company Czar in Amsterdam, Daniel Bergmann, founder and president of the London-based film production company stink, and Jo Marie Farwick, founder of the creative agency Überground.

In addition to the chance of winning one of the awards, the shortlisted talents are given the opportunity to present their work to seasoned industry experts. All winning advertising films will also appear on the website and the DVD of the advertising magazine shots.

Porsche AG, after which the award was named, has been the main sponsor of the event since it was first held in 2004 and the company presents the winners with financial prizes and a trophy designed exclusively for the Porsche Award. Due to the cooperation with the National Film and Television School (NFTS) in the UK, the award ceremony has alternated annually since 2016 between London and Ludwigsburg. The NFTS will again be involved as co-host this year.

You can find more information at: www.ad-award.net

You can find more information on our Facebook page: https://www.facebook.com/pages/PORSCHE-AWARD/83798598706

You can watch all winning and shortlisted films 2016, along with a selection of other submissions, on Vimeo: vimeo.com/porscheaward

PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD 2017

Award ceremony
21 November 2017   

Organiser
Filmakademie Baden-Wuerttemberg  

Cooperation partner/Joint organiser
National Film and Television School (NFTS)  

Venue
Filmakademie Baden-Württemberg, Ludwigsburg  

Project lead
Olivia Marten: ad-award@filmakademie.de  

Press and PR (Germany)
Fenja Schnizer and Andreas Friedrich
presse@filmakademie.de

Press and PR (England)
Vicky Hewlett
VHewlett@nfts.co.uk

Prize money Automobile Category
1st: €3,911 (approx. £3,550), 2nd: €2,911 (approx. £2,650), 3rd: €1,911 (approx. £1,750)

Prize money Classical Category/Other Formats
1st: €3,911 (approx. £3,550), 2nd: €2,911 (approx. £2,650), 3rd: €1,911 (approx. £1,750)

Main sponsor
Dr. Ing. h.c. F. Porsche AG
Press and PR: Lukas Kunze
lukas.kunze@porsche.de

Other partners
City of Ludwigsburg
Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG 
shots, international advertising film publication (DVD and magazine), London 

 

 

 


Press Works & Public Relations

Fenja Schnizer
Press Officer
Tel:+49 7141 969 82187
E-Mail

Fenja Schnizer
Fenja Schnizer

Public Relations

Andreas Friedrich
Press Officer & Head of Alumni Relations
Tel:+49 7141 969 82188
E-Mail

Andreas Friedrich
Andreas Friedrich
Fenja Schnizer
Fenja Schnizer
Press Officer
Andreas Friedrich
Andreas Friedrich
Press Officer & Head of Alumni Relations