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Press Release by the Filmakademie Baden-Wuerttemberg
Ludwigsburg, 21 November 2017    

14th PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD:  

WINNERS OF THE PORSCHE AWARD 2017 HAVE BEEN REVEALED  

The judges of the 14th PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD 2017 have reached a decision. On Tuesday evening (21 November 2017), the independent jury announced the winners of the international advertising film prize for junior talent at an entertaining award ceremony at the Filmakademie Baden-Wuerttemberg. One oft he main prizes remained at Ludwigsburg, and a couple of alumni of the Filmakademie also had ample reason to celebrate.  

The non-profit PORSCHE AWARD was hosted in cooperation with the renowned National Film and Television School (NFTS) in the UK for the second time this year. A total of six financial prizes in two categories (Mobility Category and Classical Category/Other Formats) were up for grabs in Ludwigsburg. All prizes were conferred by Porsche AG. The value of the awards is a playful reference to the iconic 911 sports car.  

The winner of the 1st prize in the newly forged Mobility Category, which came with €3,911, was awarded to Directing Duo Dorian & Daniel (Filmakademie Baden-Wuerttemberg) for their diploma spot ABC OF DEATH, in which a seemingly unstoppable series of fatalities is interrupted by a Volvo´s highly effective brake assist system. The jury was immensely impressed: “This mature spot is very professionally executed. The timing is great, the music fits right in and the message gets through. And it is so full of little, carefully arranged details that you find something new with every time you watch it.”  

The €2,911 and 2nd prize in this category went to EARL HERNEST IV by Moritz Rautenberg and Christian Ricken (University of Television and Film Munich). His tongue-in-cheek film presents a Porsche sports car as the decisive factor for the amendment of British-German relationships.  

The trophy and €1,911 financial award for the 3rd prize went to Filmakademie alumnus Nico Kreis for his film TAKE NO SIDES for his visually stunning depiction of a clash between nature and civilisation for Japanese car brand Nissan.  

The 1st prize in the Classical Category/Other Formats, which also comes with a €3,911 financial award, went to Marco Prestini (Art Center College of Design, Los Angeles, USA), for his film STAR* BACK HOME, in which the question is answered what happens to a pair of sneakers before it is displayed on a shop shelf. The jury was full of praise: “ This commercial takes you on a trip and comes across in a contemporary, modern look. Its wonderful simplicity is in harmony with its strong visual impression. And it fits perfectly to the brand.”  

The €2,911 and 2nd prize in this category went BETTER SAFE THAN WORRY by Filmakademie alumnus Bernd Faass, in which a cat wreaks havoc by causing a chain reaction and leaving a city in ruins. All mishaps portrayed were inspired by actual events.  

The trophy and €1,911 financial award for the 3rd prize was awarded to Ian Robertson (National Film and Television School NFTS, England). In his spot CUPID, he illustrates that sometimes simple, old-fashioned ways of saying "I love you" are the best and the least dangerous.  

Since the race between positions three and four was tight, the jury agreed on honouring the film HANS IN LUCK by former Filmakademie student Gabriel Borgetto for the beer brand Stella Artois with an additional special mention.  

It was not only the participants who bestowed international flair on the competition, but also a jury of prominent representatives from the advertising film and entertainment industry, namely Michael M. Maschke (chairman), Head of Creative Services at Publicis Communications; Olivia Atkins, US news reporter at the British advertising magazine shots; Rogier van der Ploeg, film director and founder of the film production company Czar in Amsterdam; Daniel Bergmann, founder and president of the film production company stink in London; and Hemant Sharda, Head of International at the NFTS.  

The award ceremony will continue to be held alternately in London (2018) and Ludwigsburg (2019) over the coming years.  

You can find more information and bio- and filmographies of the shortlisted entrants and the jury at: www.filmakademie.de/de/aktuelles-projekte/porsche-award/hall-of-fame/shortlist-2017/  

Information can also be found on our Facebook page:
www.facebook.com/PORSCHE-AWARD-83798598706/  

You can watch all the winning and shortlisted films, along with a selection of other submissions, on Vimeo: vimeo.com/porscheaward  

These were the films shortlisted by the jury for the 2017 award:  

CLASSICAL CATGORY  

Zara Dwinger, THE MOST POWERFUL WEAPON, 49", The Netherlands Film Academy, The Netherlands  

Ben Miethke, ROLL THE OLD CHARIOT, 1'30", Filmakademie Baden-Wuerttemberg, Germany  

Benjamin Pfohl, ETERNAL SUMMER, 1'28", University of Television and Film Munich, Germany  

Bernd Faass, BETTER SAFE THAN WORRY, 1'26", Germany  

Ian Robertson, CUPID, 30", National Film and Television School, England  

Marco Prestini, STAR* BACK HOME, 1'36", Art Center College of Design, Los Angeles, USA  

Gabriel Borgetto, HANS IN LUCK, 2'25", Filmakademie Baden-Wuerttemberg, Germany    

MOBILITY CATEGORY  

Dorian & Daniel, ABC OF DEATH, 44", Filmakademie Baden-Wuerttemberg, Germany  

Moritz Rautenberg & Christian Ricken, EARL HERNEST IV, 1'07", University of Television and Film Munich, Germany  

Nico Kreis, TAKE NO SIDES, 1', Germany    


PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD 2017  

Deadline for submissions
1 August 2017  

Award ceremony
21 November 2017  

Organiser
Filmakademie Baden-Wuerttemberg  

Cooperation partner/Joint organiser:
National Film and Television School (NFTS)  

Venue
Filmakademie Baden-Wuerttemberg, Ludwigsburg  

Project lead
Olivia Marten: ad-award@filmakademie.de  

Press and PR / Germany 

Fenja Schnizer and Andreas Friedrich
presse@filmakademie.de  

Press and PR / England
Vicky Hewlett VHewlett@nfts.co.uk  

Maximum film lengths
Up to 90 seconds (Classical Formats), up to 3 minutes (Other Formats)
Up to 2 minutes (Mobility Category)  

Language
Original language, English subtitles  

Prize money Classical Category/Other Formats
1st: 3,911 Euro, 2nd: 2,911 Euro, 3rd: 1,911 Euro  

Prize money Mobility Category
1st: 3,911 Euro, 2nd: 2,911 Euro, 3rd: 1,911 Euro  

Main sponsor
Dr. Ing. h.c. F. Porsche AG, Stuttgart

Press and PR: Lukas Kunze
lukas.kunze@porsche.de  

Other partners
City of Ludwigsburg
Distelhäuser Brewery
Ernst Bauer GmbH & Co. KG
shots, international advertising film publication (DVD and magazine), London
Brewery Clemens Härle (Seezüngle)
Wirtschaftsförderung Region Stuttgart GmbH (business development agency)
MAS GmbH (My Airport Service)
nestor Hotel Ludwigsburg
ibis budget Hotel Ludwigsburg  

 

 

 


Press Works & Public Relations

Fenja Schnizer
Press Officer
Tel:+49 7141 969 82187
E-Mail

Fenja Schnizer
Fenja Schnizer

Public Relations

Andreas Friedrich
Press Officer & Head of Alumni Relations
Tel:+49 7141 969 82188
E-Mail

Andreas Friedrich
Andreas Friedrich
Fenja Schnizer
Fenja Schnizer
Press Officer
Andreas Friedrich
Andreas Friedrich
Press Officer & Head of Alumni Relations