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Press

Press Release by the Filmakademie Baden-Wuerttemberg
Ludwigsburg, 20 November 2018

THE WINNERS OF THE 15th PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD HAVE BEEN ANNOUNCED:

THE FILMAKADEMIE BADEN-WUERTTEMBERG SHINES BRIGHT AT THE PORSCHE AWARD CEREMONY 2018

The judges of the 15th PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD 2018 have reached a decision. On Tuesday evening (20 November 2018), the jury announced the winners of the international advertising film prize for junior talent. For the Filmakademie Baden-Wuerttemberg the evening ended in celebrations: Four of the six awards went to the Ludwigsburg-based German film school.

Due to a triple anniversary – 15 years of Porsche Award, "70 years of Porsche sports cars" and "80 years of Porsche at Zuffenhausen" – the award ceremony was held in Stuttgart/Zuffenhausen at the Porsche Museum. The evening was hosted by presenter, advertising expert and author Sebastian Merget.

After an anonymous pre-selection process, the independent international jury had gathered in order to choose three winners in each of the two prize categories: Mobility Category and Classical Category / Other Formats. They agreed on the following advertising films:

MOBILITY CATEGORY

1st Prize (€3,911)

Ben Miethke - “Benim Evim Sensin (Welcome Home)” - Filmakademie Baden-Wuerttemberg, Germany

Jury Statement:
The convincing story is conveyed with some great imagery and to the point. The greatest asset of this heart-warming spot, however, is that it triggers a profound emotional response in the viewer. Also, with its slogan “welcome home”, it would blend in seamlessly into an actual Mercedes campaign.

2nd Prize (€2,911)

Luca Homolka - “Born in Britain” - Filmakademie Baden-Wuerttemberg, Germany

Jury Statement:
The execution of this spot shows great craftsmanship. Not only in the diversity of techniques (black-and-white, 8mm, square framings etc.) but also in the copy. The creative concept is not exactly original and one feels a bit reminded of a Nike ad, but you would certainly not expect it in connection to this brand. Shot and edited as a music video, it’s a pleasure to watch this film over and over again.

3rd Prize (€1,911)

Falk Poetz - “The Future is Everyone’s” - The Media Academy / Mittweida University, Germany

Jury Statement:
This film displays some good acting and competent directing. The punchline is slightly predictable but funny and the spot is well executed.

CLASSICAL CATEGORY / OTHER FORMATS

1st Prize (€3,911)

Bernd Faass - “Tears in Heaven” - Filmakademie Baden-Wuerttemberg, Germany

Jury Statement:
This spot was a clear winner for all members of the jury. Brilliantly executed, the somewhat ludicrous idea is developed into a fantastic story. It is supported by great performances, beautiful Cinematography and Production Design, and extremely well crafted. Its conception and execution connects to the brand perfectly.

2nd Prize (€2,911)

Lars Timmermann - “Black Stallion” - Filmakademie Baden-Wuerttemberg, Germany

Jury Statement:
This film feels as if it could be by Wes Anderson: weird, funny and surprising. It also exhibits great attention to detail, fits the brand perfectly and manages to tell its zany story in just 33 seconds. Overall, this spot makes a great impact.

3rd Prize (€1,911)

Michael Kranz - “myBorder’s joyFence” - University of Television and Film, Germany

Jury Statement:
This film stands out as totally different thanks to its original concept, and its bold satirical approach and spot-on execution. Presenting itself as an infomercial, it makes you reflect on your own behaviour and leaves you with a bitter taste on the tongue. It could make an even stronger impact, however, if it were related to a charity initiative or website.

THE JURY (FINAL SELECTION)

- Britta Poetzsch (Chief Creative Officer Campaign, Agentur Track GmbH, Hamburg)
- Jacques Vereecken (Creative Executive Producer, Film Production The Boardroom, Amsterdam)
- Austen Humphries (Director, Film Production Rattling Stick, London)
- Katie Lambert (Global Head of Stink Rising, Filmproduktion Stink, London)
- Markus Weber (Online-Editor Trade Magazine „Werben&Verkaufen“)
- Oliver Hoffmann, Jury Mobility Category (Head of Marketing and Communication, Porsche Company)

THE PORSCHE AWARD

With the non-profit Porsche International Student Advertising Film Award, the Filmakademie Baden-Wuerttemberg as host (since 2016 in partnership with the National Film and Television School, UK) and Porsche AG as main sponsor offer junior advertising filmmakers around the world a platform on which to present their work and the chance to take the next step on the path to becoming successful professional filmmakers. The City of Ludwigsburg has also been supporting the event since the very beginning. Our international media partners this year are the specialist online publications shots and 1.4.

 

Additional information on:
www.ad-award.net

Facebook:
www.facebook.com/porscheaward/

Bio- and filmographical information on all nominees and the jury on:
www.filmakademie.de/de/aktuelles-projekte/porsche-award/hall-of-fame/shortlist-2017/

All nominated films are available on Vimeo:
vimeo.com/porscheaward

PORSCHE INTERNATIONAL STUDENT ADVERTISING FILM AWARD

Submission deadline
30 July 2018

Award ceremony
20 November 2018

Organisers
Filmakademie Baden-Wuerttemberg and the National Film and Television School (NFTS)

Venue
Porsche Museum Stuttgart/Zuffenhausen

Project lead
Olivia Marten: ad-award(at)filmakademie.de

Press and PR / Germany
Fenja Schnizer and Andreas Friedrich: presse(at)filmakademie.de

Press and PR / England
Vicky Hewlett: VHewlett(at)nfts.co.uk

Maximum film lengths
Up to 90 seconds (Classical Formats), up to 3 minutes (Other Formats)
Up to 90 seconds or up to 3 minutes (Mobility Category)

Language
Original language, English subtitles

Prize money Classical Category / Other Formats
1st: €3,911, 2nd: €2,911, 3rd: €1,911

Prize money Mobility Category
1st: €3,911, 2nd: €2,911, 3rd: €1,911

Main sponsor
Dr. Ing. h.c. F. Porsche AG, Stuttgart
Press and PR: Lukas Kunze, lukas.kunze(at)porsche.de

Other partners
shots, international advertising film publication (DVD and magazine), London
­1.4, online platform for presenting short film talents, London
The City of Ludwigsburg
Wirtschaftsförderung Region Stuttgart GmbH
Film Commission Region Stuttgart
nestor Hotel Ludwigsburg
ibis budget Hotel Ludwigsburg


Press Works & Public Relations

Fenja Schnizer
Press Officer
Tel:+49 7141 969 82187
E-Mail

Fenja Schnizer
Fenja Schnizer

Public Relations

Andreas Friedrich
Press Officer & Head of Alumni Relations
Tel:+49 7141 969 82188
E-Mail

Andreas Friedrich
Andreas Friedrich
Fenja Schnizer
Fenja Schnizer
Press Officer
Andreas Friedrich
Andreas Friedrich
Press Officer & Head of Alumni Relations