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Press

Press release by the Filmakademie Baden-Wuerttemberg
Ludwigsburg, 18 March 2019

Advertising film competition for young talents now open for submissions:

All systems go for the 16th PORSCHE AWARD!

The race is on: The Filmakademie Baden-Wuerttemberg, the UK’s National Film and Television School (NFTS) and Porsche AG are, once again, going in search of young filmmakers, and offering emerging, creative advertising film talent around the world a unique opportunity to present themselves and their work to a professional audience.

Students and young professionals with fewer than three years of experience in the industry have until 15 July 2019 to submit their films for the 16th PORSCHE AWARD in one of two categories.

In addition to traditional car advertisements, films relating to the mobility of the future are accepted in the Mobility Category. For example, this could include spots for environmentally sustainable local traffic, e-bikes, electric mopeds and car-sharing models, as well as mobility apps. Advertising spots may be up to 90 seconds in length (classical format for TV, cinema or internet), or up to a maximum of 3 minutes for films (e.g. branded short, internet version, integrated campaign, etc.).

The Classical Category is for classical advertising films not related to mobility, as well as all other advertising formats including campaigns, branded entertainment, mobile productions and trailers. As a new development this year, submissions are split into two sub-categories. Sub-category 1 is for spots up to 60 seconds in length, while sub-category 2 is for films of between 61 and 180 seconds. The jury will select 3–4 films from each sub-category for the shortlist, and a further 3 films will be nominated in the Mobility Category.

Three prizes are awarded in the Mobility Category and three in the Classical Category. In celebration of the iconic Porsche 911 sports car, the 1st prize in each category is €3,911, the 2nd prize is €2,911 and the 3rd prize is €1,911. In addition to that, all winning films will appear on the websites of the renowned advertising magazines shots and 1.4.

As always, a jury made up of prominent representatives of the international advertising film industry will judge all submissions with no knowledge of who produced them, and compile a shortlist of the ten best films. The ten shortlisted filmmakers will be invited to the award ceremony in the Curzon Soho cinema in London on 21 November 2019. It is the second time the event is to be held in the capital, having previously taken place at Picturehouse Central in 2016. The prestigious National Film and Television School, which is based in Beaconsfield just outside London, is the event co-host and partner.

The vibrant metropolis of London is one of the world’s most important advertising film centres and the award ceremony offers the young filmmakers a particularly attractive platform on which to present their work to the industry and to forge key contacts with established figures in the advertising world.

The Filmakademie Baden-Wuerttemberg has hosted the PORSCHE AWARD since it was first held in 2004. Since 2016, the Filmakademie and the National Film and Television School have been working together on the direction of the advertising film competition for young filmmakers – in close cooperation and coordination with Porsche AG, which has been the main sponsor from the very beginning. A representative from Porsche AG will present the winners with the prizes on the night, as well as a trophy designed exclusively for the event.

The PORSCHE AWARD is a non-profit event. Neither the organisers nor the sponsors derive any financial or commercial benefits. The aim is to promote young filmmakers in a way that helps them to independently make the step towards a professional and successful career. Since the NFTS joined as a partner, there has been a steady growth in the international reach of the competition and in the number of international submissions.

You can find more information at: www.porsche-award.com

 

PORSCHE AWARD 2019

Award ceremony
Thursday, 21 November 2019 at the “Curzon Soho” cinema in London

Organiser
Filmakademie Baden-Wuerttemberg

Organiser and partner
National Film and Television School (NFTS)

Venue
“Curzon Soho” in London

Project lead
Olivia Marten: porsche-award@filmakademie.de

Project collaboration
Hemant Sharda: HSharda@nfts.co.uk
Gillian Woods: GWoods@nfts.co.uk

Press and PR / Germany
Fenja Schnizer and Andreas Friedrich
presse@filmakademie.de

Press and PR / England
Vicky Hewlett
VHewlett@nfts.co.uk

Maximum film lengths
Up to 60 seconds (Classical Category, sub-category 1: classical format and campaigns)
Up to 3 minutes (Classical Category, sub-category 2: classical format or other format)
Up to 3 minutes (Mobility Category: classical format or other format)

Language
Original language, English subtitles

Prize money Classical Category
1st Prize: €3,911, 2nd Prize: €2,911, 3rd Prize: €1,911

Prize money Mobility Category
1st Prize: €3,911, 2nd Prize: €2,911, 3rd Prize: €1,911

Main sponsor
Dr. Ing. h.c. F. Porsche AG, Stuttgart
Press and PR: Nadescha Vornehm
nadescha.vornehm@porsche.de

Media Partners
shots, international advertising film publication, London
1.4, online platform for international short film talents, London


Press Works & Public Relations

Fenja Schnizer
Press Officer
Tel:+49 7141 969 82187
E-Mail

Fenja Schnizer
Fenja Schnizer

Public Relations

Andreas Friedrich
Press Officer & Head of Alumni Relations
Tel:+49 7141 969 82188
E-Mail

Andreas Friedrich
Andreas Friedrich
Fenja Schnizer
Fenja Schnizer
Press Officer
Andreas Friedrich
Andreas Friedrich
Press Officer & Head of Alumni Relations